entries by topic: measurement

2013/9/6 There's a particular fantasy you seem to find all over the place in American business. It's a complicated delusion, but put crudely, it manifests as a belief that numbers are intrinsically meaningful: That measurement - or the appearance of measurement - creates, rather than reflects, meaning. That if a number may be derived and named, it means a Thing, that the number in some sense is the Thing, and that by knowing it, we may exercise Control over conditions we now understand, having affixed nomenclature to them.